At FoodPrint, we value your trust and respect your privacy.

FoodPrint exists to support farmers, intermediaries and consumers in food supply chains by through technology enabled transparency and traceability solutions, while respecting your privacy expectations.

This privacy policy applies to and, its subdomains (the “Site”), and our mobile apps, all of which are owned and operated by FoodPrint. It does not apply to any third-party websites, which have their own policies. Throughout this policy, when we say FoodPrint, we mean our company, including the Site and any FoodPrint mobile apps, and when we say Services we mean the various services, and apps we make available to you through our Site and mobile apps, including our logging, tracing, ordering, analytics services, and other food supply chain related services and support.

By “Personal Information”, we mean information about an identifiable individual. That’s what this policy is about – our collection, protection, use, retention, disclosure and other processing of Personal Information and your rights relating to these activities. We also compile certain aggregate data about our users.

What is aggregate data? “Joe Brown delivers cucumbers to the market in Cape Town ” is the Personal Information of Joe Brown, but “20% of FoodPrint farmers deliver cucumbers weekly” is aggregate data.

We use Personal Information in order to provide you and your business with the Services.

Our Privacy Policy is based on the following 10 fair information principles:

  • Identifying purposes
  • Consent
  • Limiting collection
  • Limiting use, disclosure, and retention
  • Accuracy
  • Safeguards
  • Openness
  • Individual access
  • Challenging compliance
  • Accountability

We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on our website prior to the change becoming effective. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices.